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Google Ads for Insurance & Finance

The Google Ads Agency for Insurance & Finance

RampMyAds helps insurance and finance brands turn Google Ads into a steady flow of qualified quote and application enquiries — tracked to funded, written business.

−36%

Cost per qualified lead

2.4x

More quote requests

100+

Clients scaled

Free · No obligation

Get My Free Audit

We'll review your Search and Performance Max campaigns and conversion tracking, and show you exactly where qualified quote requests are leaking away.

Your data is never shared. Response within 24h.

Google Premier Partner

Conversion-tracking certified

4.9 / 5 · 100+ clients

Month-to-month, no lock-in

The Insurance & Finance Problem

Most Insurance & Finance Accounts Pay for Clicks, Not Customers

Broad keywords burn budget on the wrong searches, form fills get counted as wins, and nobody connects ad spend back to closed revenue. A specialist Google Ads for insurance and finance agency fixes the targeting and tracking underneath the spend.

Unqualified applicants

Broad keywords attract people who’ll never qualify or convert.

No line to funded deals

Without offline-conversion tracking, spend optimises to form fills, not written business.

Strict ad policies

Finance and insurance ads need careful compliance to stay live.

What We Manage

A Full-Funnel Google Ads Engine for Finance Brands

We run the campaign types that drive qualified quote and application enquiries — built around your products, eligibility, and real policy value.

High-intent Search campaigns

Tightly themed campaigns built around the keywords your best-fit customers actually search when ready to buy.

Lead & call tracking

Form, call, and offline-conversion tracking wired to your CRM so Google optimises to real, qualified leads.

Performance Max for leads

Asset groups, audience signals, and exclusions tuned for qualified enquiries — not cheap, junk conversions.

Lead quality controls

Negative keywords, audience layering, and qualification fields that filter out tyre-kickers before they cost you.

Remarketing & nurture

Re-engage people who enquired or bounced with Search and Display remarketing that brings them back to convert.

google-ads · leads dashboard

Our Process

How We Build Your Quote Pipeline

Audit & Goals

We map your best-fit customer, lead value, and where the current account leaks budget.

Tracking Setup

Form, call, and CRM conversion tracking so we optimise to qualified leads, not clicks.

Campaign Build

High-intent Search and Performance Max structured around buyer intent and lead quality.

Qualify & Filter

Negatives, audience layering, and lead scoring to cut wasted spend on junk enquiries.

Optimise & Scale

Weekly testing and budget shifts to lower cost per qualified lead and grow pipeline.

Case Study · Insurance & Finance

How Matrix Insurance Grew Qualified Quote Requests

We built Matrix Insurance’s Search campaigns around high-intent quote searches, added lead tracking, and optimised to qualified enquiries — driving more quote requests at a lower cost per lead.

Read the full case study

2.2x

More quote requests

38%

Lower cost per lead

Insurance & Finance

Matrix Insurance

2.2x more quote requests at a lower cost per lead.

View case study

Mortgages

The Mortgage Mentor

Qualified mortgage enquiries from high-intent Search.

View case study

Investment

Concept Invest

Lead-tracked campaigns driving qualified investor enquiries.

View case study

FAQ

Insurance & Finance Google Ads Questions

What does a google ads for insurance and finance agency do?

A google ads for insurance and finance agency builds and manages Search and Performance Max campaigns that generate qualified quote requests, wires up call and form tracking to your CRM, and optimises spend to cost per qualified lead — so paid search becomes a predictable channel rather than a cost centre.

How do you make sure the quote requests are actually qualified?

We combine tight keyword and audience targeting, negative keywords, and qualification fields with offline-conversion tracking — feeding closed and qualified quote requests back into Google so it optimises toward people who actually convert, not just cheap clicks.

How much does it cost?

Most Insurance & Finance clients invest a management fee plus ad spend. RampMyAds works month-to-month with transparent pricing tied to your spend and goals — no long contracts.

How do you track phone calls and form fills?

We set up call tracking, form tracking, and offline-conversion imports from your CRM so every qualified lead is attributed back to the campaign and keyword that drove it.

How long until we see results?

Tracking and targeting issues are usually fixed in the first weeks. Volume and cost-per-lead improvements typically compound over the first 60–90 days as campaigns gather conversion data.

Will I keep ownership of my Google Ads account?

Always. You retain full ownership of your Google Ads and Analytics accounts and all historical data, and nothing is held hostage if you leave.

Client Stories

Trusted by Founders & Marketing Leaders

Ready for More Qualified Quote Requests?

Book a free audit of your Search and Performance Max campaigns and we’ll show you where qualified quote requests are leaking away.

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