Why PMax Needs Real Strategy to Perform
PMax is powerful but opaque. A disciplined Performance Max campaign uses asset-group themes, audience signals, and accurate conversion values to guide automation — instead of handing Google a blank cheque.
Asset-group structure
Themed asset groups give the algorithm clear signals and you real control.
Value-based signals
Conversion values and goals steer PMax toward profit, not just volume.
Visibility & control
Search-term insights, exclusions, and reporting that cut through PMax’s black box.
How We Run Your Performance Max
Goals & Values
We define conversion values and goals so PMax optimises to profit.
Asset Groups
Themed asset groups built around products, audiences, and intent.
Creative
Strong assets — copy, image, and video — for every placement.
Signals
Audience signals and exclusions to guide and contain the algorithm.
Optimise & Scale
Ongoing insight mining, exclusions, and scaling of what works.