Who Glosswood Are
Glosswood supplies timber cladding and flooring across a deep, technical catalogue. The goal was to scale revenue and return on ad spend together.
A complex catalogue that wouldn't scale
Glosswood's technical timber range was hard to advertise efficiently as spend grew.
Products were mis-categorised in the feed and showed for the wrong searches.
An unstructured Performance Max setup gave little control or insight.
Return slipped whenever they tried to scale budget.
Structure for a complex catalogue
Reorganised the product feed so technical ranges were correctly categorised.
Built themed Performance Max asset groups around product families.
Fed accurate conversion values so automation chased the highest-margin lines.
Layered in search-term insights and exclusions to keep spend efficient.
A deliberate, theme-based structure gave the algorithm the signals it needed — concentrating budget on the timber ranges that returned best.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.