Broad keywords burn budget on the wrong searches, form fills get counted as wins, and nobody connects ad spend back to closed revenue. A specialist Google Ads for education agency fixes the targeting and tracking underneath the spend.
Loose targeting drives enquiries from families outside your catchment.
Calls and tour bookings go unattributed, hiding what really fills places.
Budget burns outside enrolment windows instead of when families are deciding.
We run the campaign types that fill your places — built around your programmes, catchment, and enrolment calendar.
We map your best-fit customer, lead value, and where the current account leaks budget.
Form, call, and CRM conversion tracking so we optimise to qualified leads, not clicks.
High-intent Search and Performance Max structured around buyer intent and lead quality.
Negatives, audience layering, and lead scoring to cut wasted spend on junk enquiries.
Weekly testing and budget shifts to lower cost per qualified lead and grow pipeline.