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Case Study · Early Education

Little Harvard

We built Little Harvard’s local Search around enrolment windows with call and tour-booking tracking — keeping places filled with the right families.

Early Education Early learning & childcare Local catchment
3.1x
More enrolment enquiries
30%
Lower cost per enquiry
56%
Lower cost per click
About the Client

Who Little Harvard Are

Little Harvard provides early learning and childcare. The goal was qualified, local enrolment enquiries timed to enrolment windows.

Sector
Early Education
Services
Early learning & childcare
Region
Local catchment
Goal
Enrolment enquiries
The Problem

Out-of-area, mistimed enquiries

Little Harvard received enquiries from outside the catchment and outside enrolment windows.

Targeting reached families outside the catchment.

Tours and calls went untracked.

Budget ran outside enrolment windows.

Approach

Local, enrolment-aware Search

Geo-targeted the real catchment area.

Aligned budget to enrolment windows.

Added call and tour-booking tracking.

Optimised to qualified enrolment enquiries.

Local, well-timed campaigns kept places filled with the right families.

Results

Places filled with the right families

More enrolment enquiries3.1x
28.7489.57
Lower cost per enquiry−30%
$23.53$16.41
Lower cost per click−56%
$7.95$3.50
BeforeGoogle Ads · January 2024
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AfterGoogle Ads · February 2024 · with RAMP MY ADS
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