Who Happy Code Are
Happy Code teaches coding to children through courses and camps across multiple locations. Demand splits between parents searching for a specific course and those simply looking for coding classes near them — so the account had to win on both course-intent and local searches, with every enrolment traced from spend to revenue.
Spend without profit visibility
Happy Code needed enrolments that were genuinely profitable, with a clear line from spend to revenue.
Broad terms attracted low-intent traffic.
Enrolments weren’t tracked to source.
Profitability per campaign was unclear.
Profit-focused enrolment Search
Built Search around both high-intent course queries and local “near me” demand.
Added enrolment and trial-booking tracking.
Wrote high-converting ads for each course.
Optimised proactively to keep enrolments profitable.
Analytical, profit-focused management turned Google Ads into a reliable enrolment channel.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.