Who Matrix Insurance Are
Matrix Insurance provides commercial insurance. With strict ad policies, the focus was qualified quote enquiries tied to written business.
Traffic without qualified quotes
Matrix Insurance was converting only around 12 times a month at over $46 per conversion \u2014 too few of those clicks were turning into genuine commercial quote requests to justify scaling spend.
Broad terms attracted unqualified, low-value clicks.
Quote requests weren't tracked as conversions.
Ad copy didn't pre-qualify or filter out tyre-kickers.
Quality quotes over cheap clicks
Restructured Search around high-intent commercial insurance terms.
Set up quote-request tracking to measure real enquiries.
Wrote ad copy that pre-qualified clicks and filtered out tyre-kickers.
Optimised bids toward the quote types worth the most to the business.
By optimising to qualified quote requests rather than clicks, the account delivered enquiries the sales team could actually convert.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
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