Who Wicklow on Ice Are
Wicklow on Ice is a winter ice-rink attraction that depends on turnout. The goal was brand awareness and reach — getting the rink in front of as much of the region as possible through the short festive season.
Seasonal demand, short runway
A winter-only attraction needed to fill sessions fast, with clear attribution.
A short festive window to build region-wide awareness.
Reach needed to scale into the December peak.
Budget had to stay efficient to maximise reach.
Timed, local booking campaigns
Ran reach-focused campaigns across the festive season.
Maximised impressions across the local catchment.
Kept cost per click exceptionally low to stretch reach.
Scaled visibility into the December peak.
Efficient, reach-focused campaigns put the rink in front of over a million impressions across the season.
Optimised to session fill and bookings.
