Who Wicklow Christmas Market Are
Wicklow Christmas Market is a seasonal event that lives or dies on turnout. The goal was brand awareness and reach — getting the market in front of as many people in the region as possible through the festive season.
A short window to reach the region
A seasonal event means a tight window to build awareness — and the market needed to reach as much of the region as possible before the festive weeks passed.
A short festive window to build region-wide awareness.
Reach needed to scale sharply into the December peak.
Budget had to stay efficient to stretch reach on a local scale.
Timed, local event campaigns
Scheduled campaigns to the November build-up and December peak.
Ran reach-focused Search and Display to maximise impressions.
Kept cost per click low to stretch reach across the region.
Focused budget on the local catchment and festive audiences.
Focused budget on the event catchment.
Timing spend to demand drove ticket sales and footfall through the season.
