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Case Study · Health & Wellness

Vitality Pro

We restructured Vitality Pro’s Search and Shopping around the highest-margin supplement lines, with clean revenue tracking — growing profitable online sales across the UK and US as return on ad spend climbed.

Health & Wellness Health supplements UK & US
63%
Revenue growth
48%
Higher return on ad spend
2.9x
More monthly conversions
About the Client

Who Vitality Pro Are

Vitality Pro is a premium health-supplements brand selling across the UK and US in a fiercely competitive online market. The goal was profitable revenue growth, not just traffic.

Sector
Health & Wellness
Services
Health supplements
Region
UK & US
Goal
Profitable revenue growth
The Problem

Competitive market, thin returns

Vitality Pro faced fierce competition and rising acquisition costs in supplements, with ad spend that wasn’t translating to profit.

Generic campaigns competed on broad, expensive terms.

Bestsellers and new lines were treated the same.

Remarketing wasn’t recovering abandoned carts.

Approach

Profit-focused Shopping & remarketing

Built Shopping around bestselling, high-margin lines.

Layered high-intent Search for branded and category terms.

Added dynamic remarketing for cart abandoners.

Tracked conversion value to protect profitability.

Focusing budget on the right products and warm audiences scaled online sales without sacrificing margin.

Channel Expansion

Beyond Google — Bing scales too

Once Google was performing, we opened Microsoft Ads to capture demand Google can’t reach. Bing quickly became a genuine revenue channel — lower competition, strong intent, and buyers who convert. Below, GA4 revenue by source before and after, with the Bing line highlighted.

$51K
Bing revenue in one account — 12.5% of total.
62%+
Engagement rate on Bing traffic — on par with Google.
Net-new
Revenue incremental to Google, not cannibalised from it.
BeforeGA4 · revenue by source · Bing = $13,017 (3.4%)
Bing scalability screenshot A
AfterGA4 · revenue by source · Bing = $51,159 (12.5%)
Bing scalability screenshot B
Certified & Accredited

Managed by a Google Partner

Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.

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Google Partner
Search cert
Search Certification
PMax cert
Performance Max
Display cert
Display Certification
Video cert
Video Certification
Shopping cert
Shopping Certification
Measurement cert
Measurement

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