Who Used Van Finance Are
Used Van Finance helps buyers finance used vans. The goal was qualified, fundable applications — not applicants who could never complete.
Lots of leads, few that funded
Used Van Finance was generating applications that rarely qualified or funded, wasting budget on the wrong applicants.
Broad keywords attracted applicants who couldn’t qualify.
No offline-conversion tracking back to funded deals.
Spend optimised to form fills, not revenue.
Optimising to funded deals
Connected the CRM with offline-conversion imports.
Tightened targeting around fundable applicant intent.
Added negative keywords to filter unqualified traffic.
Optimised bidding to cost per funded application.
Feeding funded outcomes back into Google transformed lead quality and cost per funded deal.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
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