Who The Server Store Are
The Server Store retails servers and IT hardware online across a deep, technical catalogue. The goal was to make the full catalogue compete and scale profitably.
An account running without a clear read on what worked
The Server Store was already spending on Google Ads, but the account had grown without a clear read on what was actually driving sales — so budget couldn’t be pointed at what worked.
Conversion data was incomplete, so reporting didn’t reflect what really drove revenue.
Broad targeting and tired ad copy spread budget thinly across the wrong searches.
A flat, cluttered account structure made it hard to control spend or optimise.
A full account optimisation, grounded in the data
Fixed and deepened conversion tracking so every sale and its value fed back into Google.
Tightened targeting and added negatives so budget went to high-intent, in-market searches.
Rewrote ads around the products and offers that convert, lifting click-through and quality.
Wired conversion tracking to revenue, not just clicks.
With clean data, sharper targeting, stronger ads and a rebuilt account structure, spend could scale confidently — lifting clicks, conversions and return on ad spend together.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.