Who The Glassware Company Are
The Glassware Company sells glassware and barware direct to customers online. The goal was straightforward lead generation — more sales and enquiries from Google Ads, tracked properly and won at a lower cost.
Spend without a clear read on results
The account was spending steadily but converting inefficiently — with no clear picture of which clicks turned into actual sales, and a lot of budget going to the wrong searches.
Conversion tracking didn’t give a reliable read on what actually sold.
Broad targeting spent budget on low-intent searches.
A flat account structure made it hard to control cost per conversion.
Account-wide optimisation for lead generation
Rebuilt conversion tracking for a reliable read on sales.
Tightened targeting around high-intent buyer searches.
Rewrote ads and rebuilt the account structure.
Optimised bidding to cost per conversion.
Cleaner data, tighter targeting and a better account structure more than doubled monthly conversions while cutting the cost of each one in half.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
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