Scotts for Tools

A newly launched account with early momentum — we structured Scotts for Tools’ Shopping and Performance Max campaigns around their best-margin ranges, and the first month shows a promising, profitable start. Full before-and-after results to follow as the account matures.

Tools & Hardware Tools & hardware retail Ireland

2.28x

Return on ad spend, month one

Conversions in month one

€0.27

Avg. cost per click

About the Client

Who Scotts for Tools Are

Scotts for Tools retails tools and hardware across a large catalogue. The goal was profitable catalogue sales structured around the best-margin ranges.

Sector

Tools & Hardware

Services

Tools & hardware retail

Region

Ireland

Goal

Profitable catalogue sales

The Problem

A big catalogue with thin margins

Scotts for Tools was spending across a huge tool and hardware catalogue without controlling for margin.

Performance Max ran as a black box with no structure.

Low-margin products absorbed most of the budget.

Brand and non-brand traffic were blended together.

Approach

Margin-led Shopping & Performance Max

Segmented the catalogue by margin with custom labels.

Restructured Performance Max asset groups around profit.

Split brand and non-brand to see true performance.

Optimised bidding to target ROAS, not revenue alone.

Structuring spend around margin turned a flat account into a profitable, scalable sales channel.

Results

A promising launch

This account launched recently, so there’s no prior period to compare against yet. Here’s the first full month — a profitable, encouraging start. We’ll update this with a full before-and-after as the account builds history.

Conversions, month one

10.00

Return on ad spend

2.28x

Ad spend, month one

€319

Launch monthGoogle Ads · first full month with RAMP MY ADS