Who Safety Products Ireland Are
Safety Products Ireland retails safety equipment and PPE across a large catalogue. The goal was to grow store revenue while cutting acquisition cost.
Budget leaking on low-intent traffic
With a huge SKU range, Safety Products Ireland was paying for clicks that rarely turned into sales.
Broad, low-intent search terms drained budget every day.
Conversion-tracking gaps made it impossible to know what worked.
The Shopping feed wasn't optimised for their highest-demand categories.
Cutting waste, measuring what matters
Restructured the account around high-intent, commercial search terms.
Built an aggressive negative-keyword programme to stop wasted spend.
Optimised the Shopping feed for the highest-demand product categories.
Fixed conversion tracking so every sale was measured accurately.
Once the waste was removed and tracking was trustworthy, budget could be confidently reinvested into the campaigns driving real sales.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
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