Who Perth Stitching Are
Perth Stitching is an embroidery and garment-decoration specialist — branded workwear, uniforms, club and team kit, caps and bags, stitched or printed to order for local businesses, trades, schools, clubs and events.
The right products weren’t showing
Search was chasing broad apparel terms rather than the specific decoration jobs Perth Stitching actually wins — embroidery, logo stitching, branded uniforms — so budget leaked on browsers who’d never order.
Generic apparel keywords missed embroidery intent.
Quote enquiries went untracked.
Small one-off jobs crowded out bulk orders.
Search built around decoration intent
Targeted embroidery, logo-stitch and branded-uniform terms.
Grouped campaigns by decoration method and audience.
Added quote and call tracking.
Filtered out low-value one-off browsers.
Focusing on real decoration intent lifted qualified enquiries while holding spend flat.
