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Case Study · Mining & Processing

Oreflow

We built Oreflow’s Search around specialised processing-equipment intent and optimised to real deals across long B2B cycles.

Mining & Processing Mineral processing equipment Australia
3.7x
More monthly conversions
−62%
Lower cost per conversion
−59%
Lower cost per click
About the Client

Who Oreflow Are

Oreflow supplies specialised mineral-processing equipment. Niche, low-volume search meant tightly managed intent and deal tracking were essential.

Sector
Mining & Processing
Services
Mineral processing equipment
Region
Australia
Goal
High-value B2B enquiries
The Problem

Specialised, low-volume search

Oreflow’s niche processing equipment meant tightly managed intent was essential to avoid waste.

Broad terms wasted budget on irrelevant searches.

Long B2B cycles weren’t tracked to deals.

Budget leaked outside target markets.

Approach

Specification-led B2B Search

Built tightly themed, specification-led campaigns.

Added offline-conversion tracking for long cycles.

Used negatives and geo-targeting to cut waste.

Optimised to qualified enquiries and deals.

Intent-led structure delivered qualified, high-value enquiries in a niche market.

Results

A step-change in conversions and efficiency

More monthly conversions3.7x
5.9922.31
Lower cost per conversion−62%
$89.17$33.80
Lower cost per click−59%
$1.26$0.52
BeforeGoogle Ads · prior period
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AfterGoogle Ads · with RAMP MY ADS
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