Oreflow supplies specialised mineral-processing equipment. Niche, low-volume search meant tightly managed intent and deal tracking were essential.
Oreflow’s niche processing equipment meant tightly managed intent was essential to avoid waste.
Broad terms wasted budget on irrelevant searches.
Long B2B cycles weren’t tracked to deals.
Budget leaked outside target markets.
Built tightly themed, specification-led campaigns.
Added offline-conversion tracking for long cycles.
Used negatives and geo-targeting to cut waste.
Optimised to qualified enquiries and deals.
Intent-led structure delivered qualified, high-value enquiries in a niche market.
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