Who MGS & Hire Are
Mundijong Garden Supplies & Hire (MGS & Hire) supplies garden products and hires equipment. The goal was qualified, local enquiries within the real service area.
Budget spent outside the service area
Mundijong Garden Supplies & Hire was spending a steady monthly budget but converting only around 28 times a month at over $30 per conversion — much of the spend was landing on the wrong clicks, well beyond the areas and services they actually cover.
Targeting reached customers outside the service area.
No call tracking on phone-led hire enquiries.
Generic keywords mixed supply and hire intent.
Local, intent-led Search
Geo-targeted campaigns to the real service area.
Split hire and supply intent into focused campaigns.
Added call tracking for phone enquiries.
Optimised to qualified hire and supply leads.
Tighter local targeting, cleaner structure and better ads turned wasted spend into qualified enquiries — nearly tripling monthly conversions while more than halving the cost of each one.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
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