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Case Study · Restaurant

Les Amis

We ran Les Amis on a mix of Search and local search — capturing high-intent diners nearby and tracking every conversion, from menu views to calls booked, so spend followed real demand across peak and quiet nights.

Restaurant Fine dining restaurant Local
2.7x
More online bookings
34%
Lower cost per booking
2.0x
Higher off-peak covers
About the Client

Who Les Amis Are

Les Amis is a fine-dining restaurant that needed to fill tables on quiet nights as well as peak periods — winning nearby diners through a mix of Search and local search, with clear attribution on menu views, calls and bookings.

Sector
Restaurant
Services
Fine dining restaurant
Region
Local
Goal
Covers & bookings
The Problem

Quiet nights, wasted spend

Les Amis burned budget when already full and went quiet when they needed covers most.

No scheduling around peak and off-peak demand.

Reservations and calls went untracked.

Targeting reached diners too far away.

Approach

Demand-aware local Search

Scheduled campaigns around peak and quiet periods.

Built local Search for high-intent dining queries.

Added reservation and call tracking.

Optimised to covers, not just clicks.

Aligning spend to real demand kept tables full across the season.

Results

Full tables, year-round

Conversions here reflect a local-search focus — menu views, direction requests and calls booked — across a blend of Search and local search campaigns.

More online bookings2.7x
1849
Lower cost per booking−34%
€70€46
Higher off-peak covers2x
1836
BeforeGoogle Ads · prior period
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AfterGoogle Ads · with RAMP MY ADS
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