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Case Study · Home Energy

Integrate Home Energy

We captured grant-driven demand for Integrate Home Energy with high-intent Search and proper lead tracking — generating genuine, ready-to-invest homeowners.

Home Energy Home energy upgrades Ireland
108
Monthly conversions
8%
Lower cost per conversion
$30.66
Cost per conversion
About the Client

Who Integrate Home Energy Are

Integrate Home Energy installs grant-supported home energy upgrades. The goal was genuine, ready-to-invest homeowners — not browsers chasing grant info.

Sector
Home Energy
Services
Home energy upgrades
Region
Ireland
Goal
Qualified installation leads
The Problem

Grant demand, but unqualified leads

Strong interest in home-energy grants wasn’t translating into qualified, ready-to-install homeowners.

Broad terms attracted browsers, not buyers.

No tracking from enquiry to booked installation.

Seasonality and grant windows weren’t accounted for.

Approach

High-intent, grant-aware Search

Built Search around grant and installation intent.

Added call and form tracking to measure real jobs.

Aligned budget to grant windows and demand peaks.

Optimised to qualified, ready-to-invest homeowners.

Capturing genuine grant-driven intent produced a consistent pipeline of installations.

Results

A consistent installation pipeline

More monthly conversions+8%
99.42107.64
Lower cost per conversion−8%
$33.33$30.66
Lower cost per click−5%
$4.14$3.92
BeforeGoogle Ads · February 2026
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AfterGoogle Ads · June 2026 · with RAMP MY ADS
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