Integrate Home Energy installs grant-supported home energy upgrades. The goal was genuine, ready-to-invest homeowners — not browsers chasing grant info.
Strong interest in home-energy grants wasn’t translating into qualified, ready-to-install homeowners.
Broad terms attracted browsers, not buyers.
No tracking from enquiry to booked installation.
Seasonality and grant windows weren’t accounted for.
Built Search around grant and installation intent.
Added call and form tracking to measure real jobs.
Aligned budget to grant windows and demand peaks.
Optimised to qualified, ready-to-invest homeowners.
Capturing genuine grant-driven intent produced a consistent pipeline of installations.
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
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