Who House of Tiles Are
House of Tiles retails tiles, bathrooms and flooring online and in-store. The goal was to grow online revenue while lowering cost of acquisition.
Paying full price for half the conversions
House of Tiles was spending a steady monthly budget on Google Ads, but getting far too little back for it. At roughly €58 per conversion on only around 22 conversions a month, the account was working hard without much to show — a classic sign that the spend, not the demand, was the problem.
Incomplete conversion tracking meant Google was optimising toward the wrong actions, not real sales.
Broad, untargeted campaigns pulled in clicks that rarely converted, inflating cost per conversion.
A flat account structure and tired ad copy gave the algorithm little to work with.
Optimising the account for real conversions
Rebuilt conversion tracking so every genuine sale was measured and fed back into bidding.
Tightened targeting and negative keywords so budget reached buyers with real purchase intent.
Rewrote ads and restructured the account around clear, intent-led themes.
Implemented conversion-value tracking tied to revenue rather than raw clicks.
With cleaner data, sharper targeting and a properly structured account, the same monthly budget started working far harder — nearly doubling conversions while cutting the cost of each one roughly in half.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.