Who Cosmed Are
Cosmed is a beauty and cosmetics retailer in a fiercely competitive online market. The goal was profitable revenue growth, not just traffic.
Competitive market, thin returns
Cosmed faced fierce competition and rising costs in beauty, with ad spend that wasn’t translating to profit.
Generic campaigns competed on broad, expensive terms.
Bestsellers and new lines were treated the same.
Remarketing wasn’t recovering abandoned carts.
Profit-focused Shopping & remarketing
Built Shopping around bestselling, high-margin lines.
Layered high-intent Search for branded and category terms.
Added dynamic remarketing for cart abandoners.
Tracked conversion value to protect profitability.
Focusing budget on the right products and warm audiences scaled online sales without sacrificing margin.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.