Who Bullseye Gifts Are
Bullseye Gifts supplies promotional gifts and branded merchandise to a broad mix of customers — businesses, schools and clubs, teams, events and charities. The aim was more qualified orders and enquiries across the whole catalogue.
One-off gifts, not accounts
A broad catalogue and loose campaign structure meant budget spread thin — too many low-value clicks, and no clear read on which products and audiences actually converted.
Broad terms brought low-value, low-intent clicks.
A large catalogue lacked structure.
Conversions weren’t tracked back to campaigns.
Account-wide optimisation across every audience
Structured the catalogue into focused campaigns.
Built Search around B2B quote intent.
Added quote and call tracking.
Layered audiences toward repeat buyers.
Targeting genuine buyer intent across every audience grew qualified conversions sharply — at a far lower cost.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.