Who Branded Products Are
Branded Products supplies custom promotional merchandise to a broad mix of customers — businesses, schools and clubs, sports teams, events, charities and hospitality. With a huge catalogue, the goal was more qualified orders and enquiries across all of them.
One-off orders, not accounts
A huge catalogue and broad, unstructured campaigns meant budget spread thin — too many low-value clicks, and no clear read on which products and audiences actually converted.
Broad keywords brought low-value, low-intent clicks.
Thousands of SKUs lacked campaign structure.
Quote requests weren’t tracked back to won orders.
Intent-led Search across every audience
Structured the catalogue by product and decoration method.
Built Search around high-intent product and buyer terms.
Added quote and call tracking to measure real orders.
Layered audiences to favour repeat-account buyers.
Targeting genuine buyer intent across every audience grew qualified orders and enquiries — at a far lower cost.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.