Body Focus Physio is a physiotherapy and rehabilitation clinic serving its local catchment. The goal was a full appointment book of genuine, nearby patients.
Body Focus Physio needed a steady stream of local patient bookings at a cost a small clinic could sustain.
Campaigns weren't tightly geo-targeted to nearby patients.
Calls and booking forms weren't tracked as conversions.
Budget was spread across treatments regardless of demand.
Built tightly geo-targeted Search around local treatment searches.
Used Local Service Ads to capture top-of-page local demand.
Tracked calls and booking-form submissions as conversions.
Focused budget on the treatments with the strongest demand.
A local-first setup put the clinic in front of nearby patients at the moment they searched — keeping the calendar full and cost per booking low.
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