Boat Lagoon Yachting sells and charters premium yachts across the Asia-Pacific region. With long consideration cycles and serious buyers, the focus was qualified, high-value enquiries.
High-value yachting attracted curious browsers, and long consideration cycles made it hard to optimise to real sales.
Broad targeting drew tyre-kickers, not buyers.
No tracking across long consideration cycles.
Budget reached the wrong markets for charter and sales.
Built Search around high-intent charter and sales terms.
Layered audiences to favour qualified, affluent buyers.
Tracked enquiries through to real sales.
Focused budget on the markets that convert.
Filtering for serious buyers and tracking to sale turned Google Ads into a source of premium enquiries.
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