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Case Study · Marine & Yachting

Boat Lagoon Yachting

We rebuilt Boat Lagoon Yachting’s account — sharper conversion tracking, tighter targeting, and a cleaner structure — delivering more conversions at a lower cost per conversion, on less spend.

Marine & Yachting Yacht sales & charter Asia-Pacific
−14%
Lower cost per conversion
69
Monthly conversions
−10%
Lower monthly spend
About the Client

Who Boat Lagoon Yachting Are

Boat Lagoon Yachting sells and charters premium yachts across the Asia-Pacific region. With long consideration cycles and serious buyers, the focus was qualified, high-value enquiries.

Sector
Marine & Yachting
Services
Yacht sales & charter
Region
Asia-Pacific
Goal
High-value enquiries
The Problem

Browsers, not buyers

High-value yachting attracted curious browsers, and long consideration cycles made it hard to optimise to real sales.

Broad targeting drew tyre-kickers, not buyers.

No tracking across long consideration cycles.

Budget reached the wrong markets for charter and sales.

Approach

Targeting serious, high-value buyers

Built Search around high-intent charter and sales terms.

Layered audiences to favour qualified, affluent buyers.

Tracked enquiries through to real sales.

Focused budget on the markets that convert.

Filtering for serious buyers and tracking to sale turned Google Ads into a source of premium enquiries.

Results

More conversions, lower cost, less spend

Lower cost per conversion−14%
£31.11£26.68
More monthly conversions+5%
66.0069.00
Lower monthly spend−10%
£2.05K£1.84K
BeforeGoogle Ads · prior period
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AfterGoogle Ads · with RAMP MY ADS
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