Who Bendtech Group Are
Bendtech Group manufactures engineered metal and fabrication products for industrial clients. Long B2B sales cycles meant tracking real deals mattered more than click volume.
Niche market, wasted spend
Specialised industrial products meant niche, low-volume search — and wasted budget when intent wasn’t tightly managed.
Broad keywords burned budget on irrelevant searches.
Long B2B cycles weren’t tracked to real deals.
Budget leaked on regions and segments out of scope.
Specification-led B2B Search
Built tightly themed, specification-led Search campaigns.
Added offline-conversion tracking for long cycles.
Used negatives and geo-targeting to cut waste.
Optimised to qualified enquiries and real deals.
Even in a niche market, intent-led structure and deal tracking delivered qualified, high-value enquiries.
Managed by a Google Partner
Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.
Drop your official Skillshop certification and Google Partner badge images into the slots above.