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Case Study · Transport & Logistics

Adlam Transport & Storage

We rebuilt Adlam Transport & Storage’s Search campaigns around high-intent freight and storage queries — turning Google Ads into a steady source of qualified B2B enquiries.

Transport & Logistics Removals, freight & storage Regional, UK
3.3x
More monthly conversions
−57%
Lower cost per conversion
1.4x
Ad spend scaled
About the Client

Who Adlam Transport & Storage Are

Adlam Transport & Storage provides removals, freight and storage services to commercial and domestic clients. With high-value jobs and a wide service area, every ad euro needs to bring in genuine, ready-to-book enquiries.

Sector
Transport & Logistics
Services
Removals, freight & storage
Region
Regional, UK
Goal
More removal & storage enquiries
The Problem

Growth that had hit a ceiling

Adlam Transport & Storage was already running Google Ads, but performance had plateaued — enquiry volume was flat and every attempt to spend more just pushed the cost per enquiry up.

Enquiry volume had flatlined at a stubborn ceiling.

Adding budget raised cost per enquiry instead of volume.

No clear read on which campaigns actually drove booked work.

Approach

Turning searches into booked jobs

Built geo-targeted Search campaigns around high-intent removal and storage terms.

Added call tracking to measure phone enquiries as conversions.

Improved landing pages to lift enquiry-to-booking rates.

Optimised bids toward the locations and services that booked best.

With geo-targeting and call tracking in place, budget shifted toward the searches that actually produced booked jobs.

Results

An account that compounded over time

This is a long-running account. Over three snapshots you can see the story: cost per conversion cut sharply, then conversions scaled up as we reinvested — more than tripling monthly conversions from where we started.

Oct 2024
30.4
Monthly conversions
$76.98 cost / conv.
Mar 2025
68.4
Monthly conversions
$35.70 cost / conv.
Apr 2026
99.3
Monthly conversions
$32.80 cost / conv.
Oct 2024 · starting point30.4 conv · $76.98/conv · $2.34K spend
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Mar 202568.4 conv · $35.70/conv · $2.44K spend
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Apr 2026 · latest99.3 conv · $32.80/conv · $3.26K spend
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Certified & Accredited

Managed by a Google Partner

Every account we manage is run by a certified, Google Partner team — held to Google’s standards for ad performance, spend, and client growth.

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Search cert
Search Certification
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Performance Max
Display cert
Display Certification
Video cert
Video Certification
Shopping cert
Shopping Certification
Measurement cert
Measurement

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