Adlam Transport & Storage provides removals, freight and storage services to commercial and domestic clients. With high-value jobs and a wide service area, every ad euro needs to bring in genuine, ready-to-book enquiries.
Adlam Transport & Storage was already running Google Ads, but performance had plateaued — enquiry volume was flat and every attempt to spend more just pushed the cost per enquiry up.
Enquiry volume had flatlined at a stubborn ceiling.
Adding budget raised cost per enquiry instead of volume.
No clear read on which campaigns actually drove booked work.
Built geo-targeted Search campaigns around high-intent removal and storage terms.
Added call tracking to measure phone enquiries as conversions.
Improved landing pages to lift enquiry-to-booking rates.
Optimised bids toward the locations and services that booked best.
With geo-targeting and call tracking in place, budget shifted toward the searches that actually produced booked jobs.
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